OrgSense: Making Sense of the Social Graph (13278N)
IDA Technology Roadmap 2012
This technology falls in the following categories of Singapore's IDA Infocomm Technology Roadmap 2012:
This invention provides an effective solution to brand monitoring (i.e. online discovery of events and topics about organisations) in social media.
Given an organisation, a unified framework is proposed to identify relevant content (keywords, users, topics and events) about the organisations. This framework effectively deals with the polysemy problem in social media for organisations in which the acronyms and key-terms related to an organisation are often shared by many entities. For example, the acronym NUS is shared by the National University of Singapore, the National Union of Students and Nu-Skin Company.
In addition, the proposed framework utilises multiple aspects of an organisation to crawl more relevant data about them.
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A demo of this technology can be found here.
Technology Readiness Level 5 on the scale by the Ministry of Defence Singapore.
About the Research Group
Professor Chua Tat-Seng is founding Dean of the School of Computing at NUS and director of the NExT Center, a joint venture between NUS and Tsinghua University with the support of MDA of Singapore. The center focuses on crawling and mining user-generated content in Singapore and China in the areas of location-oriented information, topic-oriented information, application-oriented information and structured information.